![]() ![]() They tap on app links from an email and are brought directly into the app itself. In this example, the user has the native app installed. Increase Engagement: Links can be opened from email clients, search engine results, and more. ![]() Seamless experience: One URL works for both your website and app, ensuring that users can successfully access the content they're looking for without errors.Secure: Universal/App Links use HTTPS URLs that link to a website domain that you own, ensuring that no other app can use your links.This makes deep links an excellent feature for cross-platform apps built for the web, iOS, and Android: a seamless mobile experience, with graceful fallback to the website. ![]() If the user navigates directly to the website, they remain on the website. If the app isn't installed, then the user is directed to the website. When users tap or click on a deep link, the user is sent directly into your app without routing through the device's web browser or website first. Universal links (iOS) and App Links (Android) offer the ability to take users directly to specific content within a native app (commonly known as deep linking). Deep Linking with Universal and App Links ![]()
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